Acronym: TANGRAM
Program: Interreg Adriatiko – Jonian 2014-2020 (ADRION)
Period: 01.02.2020- 31.07.2022
Project Status: Ongoing
Lead Partner: Municipality of Monza, Italy
Project Coordinator of UV: Prof. Assoc Xhiliola Agaraj (Shehu)

Description: TANGRAM is a multilateral transnational cooperation project co-financed by the Interreg V-B Adriatic Ionian programme – ADRION – under Priority Axis 2 “Sustainable Region”. Specific Objective 2.1 “Promote the sustainable valorisation and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area”.

The project aspires to build and promote ADRION brand name in tourism by promoting a sustainable valorisation and integration into the tourism offer of Parks as hidden resources by an innovative governance system based on the collaboration between public and private. Natural/cultural heritage sustainable valorisation and effective promotion are embedded in the TANGRAM project logic.

The above goals will be met by exchanging good practices in tourism management/marketing, analysing and exploiting business opportunities within a new governance system based on a participative approach, enhancing the capacities of all relevant stakeholders in sustainable tourism management and marketing, formulating proper joint strategies and action plans for integrated management of sustainable tourism.

Expected Results

  1. Enhanced and differentiated ADRION tourism offers through the Local Action Plans and Transnational Action Plan leading to prolongation of tourism season; attraction of high- income, educated and sophisticated tourists.
  2. Creation of sustainable and high-quality jobs in the tourism sector.
  3. Increased knowledge of partners and stakeholders in tourism strategy and marketing resulting from the multiplatform capacity building and after the implementation of the EASW workshop.
  4. Improved governance system based on the collaboration between private and public stakeholders in the promotion of sustainable tourism destination thanks to the Parks promotion in the TANGRAM transnational network for the development of specialised services for specific tourist specific market niches in the parks.